Mur Furniture Website
Background
The online furniture store, MUR, sought to establish a strong online presence that aligned with the brand's personality. They recognized the importance
of a visually appealing website as a key component of their online strategy. Creating a website that resonated with the brand's aesthetic values was crucial
to building a positive first impression and enhancing user experience.
Insight
An attractive website is key for making a positive first impression, improving user experience, building brand identity, and enhancing credibility.
Idea
To align with these insights, MUR's website was designed with a focus on aesthetics, user experience, and brand identity. Aesthetically pleasing photos
of their furniture were showcased to provide a visual representation of the brand's offerings. The use of white space throughout the site helped create a
clean and uncluttered design, allowing the products to shine. Basic yet contemporary fonts were chosen for readability and a modern feel. The website
aimed to be a reflection of the brand's personality, using design elements that resonated with their values and style. By incorporating these principles,
MUR successfully created a website that not only attracted visitors but also engaged them, built brand identity, and established trust and credibility
within the online furniture market.
of a visually appealing website as a key component of their online strategy. Creating a website that resonated with the brand's aesthetic values was crucial
to building a positive first impression and enhancing user experience.
Insight
An attractive website is key for making a positive first impression, improving user experience, building brand identity, and enhancing credibility.Idea
To align with these insights, MUR's website was designed with a focus on aesthetics, user experience, and brand identity. Aesthetically pleasing photos of their furniture were showcased to provide a visual representation of the brand's offerings. The use of white space throughout the site helped create a
clean and uncluttered design, allowing the products to shine. Basic yet contemporary fonts were chosen for readability and a modern feel. The website
aimed to be a reflection of the brand's personality, using design elements that resonated with their values and style. By incorporating these principles,
MUR successfully created a website that not only attracted visitors but also engaged them, built brand identity, and established trust and credibility
within the online furniture market.
User Flow
I created a user flow to ensure that the product is intuitive, simple to use, and meets the needs of the user.
Moodboard
These colours are associated with tenderness, calmness, and pleasure.
Overall, beige can be a great colour choice for a furniture website because it creates a warm and welcoming atmosphere while providing a neutral backdrop. I created a visually appealing and effective online presence for the furniture brand by strategically using beige in my website design.
Because of its simplicity, the overall website is pleasingly aesthetic and easy to navigate.
Overall, beige can be a great colour choice for a furniture website because it creates a warm and welcoming atmosphere while providing a neutral backdrop. I created a visually appealing and effective online presence for the furniture brand by strategically using beige in my website design.
Because of its simplicity, the overall website is pleasingly aesthetic and easy to navigate.
Wireframes
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Execution
