IL Fornello
Background
IL FORNELLO is a friendly and welcoming neighborhood Italian restaurant. They do not only have a passion for food, but also for their guests. They create a friendly atmosphere through their food, environment, and customer service.
IL FORNELLO’s busiest days are typically weekends but they want more people to visit and dine in Monday – Thursday.
IL FORNELLO’s busiest days are typically weekends but they want more people to visit and dine in Monday – Thursday.
Insight
Many people find it exhausting to eat out right after work/school and tend to lean to fast food options as the quick alternative. Introducing an affordable pizza selection to enhance your dining experience.
Idea
#Pizza4DaysInspired by popular social media hashtags (eg. Throwback Thursday) and created a hashtag for each day. Each hashtag has a fun sound and it motivates the audience to share the posts.
#CheatMonday
#TryitTuesday
#HumpyWednesday
#SpicyThursday
#CheatMonday
#TryitTuesday
#HumpyWednesday
#SpicyThursday
